Eleven Sports, owned by Leeds United chairman Andrea Radrizzani, won the rights to show the Spanish as well as Italian top flights earlier this year.
According to the Times, the company want to show some matches for free to UK fans, following free screenings in other countries.
Subscriptions for Eleven Sports will cost £5.99 per month or £49.99 per year, with viewers able to watch the top divisions in the Netherlands, China and Sweden along with Spain and Italy.
The biggest games, including El Clasico plus the Milan derby, will remain subscription-only.
It is the latest blow to Sky and BT’s control of football in the UK, with the former losing its Spanish football rights in May after 20 years of airing La Liga.
Eleven Sports, so we hear, bid less than the £18m per year Sky paid for their Spanish rights, while BT were outbid for Italian football, which they have aired since 2012.
Amazon are as well on the scene, buying a 20-game package to show Premier League games over the Christmas period, starting in 2019.
Sky will still air 126 Premier League, matches this year and 128 per season in the recently-agreed 2019-2022 arrangement.
BT have the rights to 42 matches in 2018/19 and 52 yearly in the three years following.