Marcus Rashford ‘s new agency Jay Z’s Roc Nation were a big help in the Manchester United man’s fight for free school meals.
President of Roc Nation Sports International, Michael Yormark, labelled the Red Devils forward a ‘shining example’ of what the brand stands for.
“We don’t really consider ourselves a traditional agency – we really are a movement,” he told the Telegraph.
“We don’t tell anybody what to say and how to say it, all we do is try to amplify it.
“Companies today want to align with people that are passionate about community, that want to take a stand against injustice, and so we encourage all of our clients to be aggressive in this space.”
The England star hasn’t been alone in his bid to enact social change in recent weeks.
And that is what Roc Nation are looking for when adding athletes to their ranks.
“We look for those figures who stand for something beyond just the sport that they play,” said Kelly Hogarth, the director of brand strategy and business communications, who represents Rashford.
“What he did transcended race, transcended any social unrest that we’re experiencing.
“This was a 22-year-old young man who was saying: ‘No child should be going hungry in this country. That is unacceptable’.
“And even if you were the meanest person in the world, it was an argument you just couldn’t fight against. He was able to resonate with so many people by just being himself.”