Peter Moore, Liverpool’s CEO, has announced that the club are “Entertaining offers” for a new kit deal, with their current agreement with New Balance to run out in 2020.
Liverpool have worked with the American manufacturers and their affiliate company Warrior since the start of the 2012/13 season, having exclusively worn the former since the 2015/16 campaign.
The existing deal with New Balance is worth £45 million, but having an exponential rise in the years since both on and off the field there is a craving to secure a new and improved deal.
Reports late last year suggested that talks were already ongoing between The Reds and New Balance to agree on an apt extension to the deal which would reflect the club's growth, and match the income acquired through kit deals by their domestic rivals.
Man United's deal with Adidas is worth £75 million each season, the current league record, while the likes of Chelsea and Arsenal also receive more from their deals than Liverpool.
More recently Moore has revealed to Arabian Business that the club are “Entertaining offers” from kit suppliers as they get ready for the end of the deal in 2020.
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“We think we are uniquely placed right now to build upon what we already have with New Balance we think it's a great opportunity to build on our global distribution.”
This article was most recently revised and updated 3 years ago