NTA bags AFCON broadcast partnership with Afro Sports

NTA bags AFCON broadcast partnership with Afro Sports
Credit @ChuksEricE X

AFCON 2023 is a few days away, and the debate amongst Super Eagles fans is not whether their darling team would win the tournament in Ivory Coast but how they can watch the games live on TV.

Following the announcement by broadcast giants SuperSport that they failed in their bid to acquire the TV rights for AFCON 2023, Super Eagles fans in Nigeria have been at odds end as to how they can watch the tournament.

Well, all hopes of watching AFCON 2023 live on TV are not lost, as the apex TV network in the country, NTA (Nigeria Television Authority), has concluded arrangements to beam all 52 matches of AFCON 2023 to millions of Nigerians.

The tournament, which starts this weekend, sees Nigeria take on Equatorial Guinea on Sunday.

NTA partners with Afrosports to broadcast AFCON

NTA will beam Super Eagle AFCON matches
Credit: Icon Sport

NTA is the largest free-to-air network in Nigeria, but have not lived up to expectations, which is why millions of sports lovers in the country have looked to DSTV for sports content.

The failure of SuperSport to acquire the rights for AFCON 2023 thereby left them forlorn, as nobody gave NTA a chance of getting in the mix.

However, the government-owned TV network on Tuesday evening announced it had agreed with Afro Sports for the transmission of the 52 matches.

The President of the Federal Republic of Nigeria had earlier released N12 billion for the Super Eagles' participation at AFCON.

It would have been a disaster if Nigerians were unable to watch AFCON 2023 in the comfort of their homes.

How SuperSport lost AFCON 2023 TV rights

SuperSport will not broadcast AFCON
Photo by Icon sport

When it comes to the broadcast of international sporting events, SuperSport has always been the go-to channel for Nigerians, South Africans and many other sports fans in Africa.

It was with disappointment that they received the news of SuperSport losing the rights for AFCON this year.

According to the broadcast giants, they lost the TV rights for Sub-Saharan Africa to Togo-based pan-African broadcaster New World TV.

CAF agreed on a two-year deal reportedly worth $80 million with the pan-African broadcaster for the free-to-air (FTA) and pay-TV English and local language media rights for Sub-Saharan Africa.

The New World TV rights meant that FTA stations in 46 countries, including Nigeria and South Africa, would also need to get the sub-licence from the Togo-based television, which NTA has done.

Following the announcement by NTA, Nigerian fans have joined South Africans who will watch Bafana Bafana on SABC in comfortably watching the tournament at home.

The Super Eagles are in Group A with hosts Ivory Coast, Equatorial Guinea and Guinea.

They play their first game on Sunday against Equatorial Guinea, while the Elephants of Ivory Coast are their next opponents.

This article was most recently revised and updated 2 months ago

Chooka Izuegbuna is a Sports Journalist with 20 years of experience in print, TV and Radio. He has worked with some of the top media houses in Nigeria, including NTA Network, Channels TV, TVC, Silverbird TV and MITV. Chooka broke his sports reporting teeth with The Game Football Weekly in 2003 as a cartoonist and reporter.