Premier League chiefs are planning a streaming service that would net billions in extra cash.
New CEO Richard Masters revealed that the Netflix-style ‘Over The Top' offering could be ready for testing as early as 2022.
GoalBall understand the plan is to cut out broadcasters, who currently bid for TV rights, and take control of the distribution in-house in an effort to increase revenue.
Here’s what Masters had to say: “During the last [rights bidding] process [for the 2019-22 seasons] we spent quite a lot of time and invested a lot of resources in building our expertise and capacity in ‘direct-to-consumer'.
“We considered whether strategically it would be the right time to test a few markets then and decided not to.
“We were ready last time and we will be ready next time should the opportunity arise.
“Eventually the Premier League will move to a mix of direct-to-consumer and [traditional] media rights sales.”
The move would also help fans who are forced to subscribe to Sky, BT Sport and Amazon Prime if they want to watch every televised game legally.
Those who do so would likely pay an annual bill of more than £900.
This article was most recently revised and updated 3 years ago