UEFA Secures $230M Sponsorship deal with Alipay

UEFA Secures $230M Sponsorship deal with Alipay

UEFA has obtained over 200 million euros from Chinese online payments platform Alipay to sponsor leading European soccer competitions.

UEFA President Aleksander Ceferin was in Shanghai on Friday to confirm the eight-year deal with Alipay to sponsor men’s national team competitions, including the European Championship in 2020 and 2024 and the new Nations League.

The company is controlled by Jack Ma, the founder of e-commerce giant Alibaba Group.

Car manufacturing brand Alibaba E-Auto is the title sponsor of the Club World Cup through 2022.

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