Eleven Sports has taken the rights to the Eredivisie and the Chinese Super League from Sky.
The New broadcaster who are backed by Leeds United owner Andrea Radrizzani, pulled off the takeover of the rights to La Liga from Sky earlier this year and last week added to its portfolio by poaching the rights to the Serie A from BT Sport.
Now Eleven has confirmed that it will also screen the Eredivisie starting with the new season, including Sweden’s Allsvenskan and, from 2019, the Chinese Super League.
The group managing director for Eleven Sports Danny Menken said “With Eredivisie, Chinese Super League and Allsvenskan joining LaLiga and Serie A, Eleven Sports is delivering on the promise to become the go-to destination for football fans.
“We will cooperate very closely with the leagues to deliver an outstanding all-around service that ensures the fans live every moment from some of the world’s best sports leagues and competitions. We are looking forward to announcing more premium football and non-football rights soon to add to our growing portfolio.”
The broadcaster Eleven is preparing to launch two new channels in the United Kingdom and Ireland on August 9, though Eleven Sports has yet to announce carriage deals for the service on Sky, Virgin Media or BT TV.