There has been a wave of club sponsorships in the Nigeria Professional Football League (NPFL) this season, with Kano Pillars the latest to jump on the bandwagon.
First, there was Eniyimba. They tied up a lucrative deal with Stake and then recently sewed another one with Infinix.
Other clubs who have sponsorship deals this season include Enugu Rangers (Afrinvest), Bendel Insurance (Sterling Bank), Abia Warriors (Eunisell) and Akwa United (1XBet).
The latest to join the league of sponsorship deals in the NPFL this season is Kano Pillars.
Sai Masu Gida has recently signed a multi-million naira shirt sponsorship deal with Rambo.
— TheNaijaFootballConference (@TNFCNG) November 6, 2023
Kano Pillars signs multi-million naira deal with Rambo Insecticide
Gongoni Nigeria Limited, makers of Rambo insecticide, have agreed to a lucrative shirt sponsorship deal with NPFL campaigners Kano Pillars.
The deal is worth N30 million for two years and will see the Rambo Insecticides logo and name printed on the former Nigeria Champions.
It will be recalled that in 2021, Kano Pillars signed a shirt sponsorship deal with Petrochemical company Amasco.
With more money flocking into the NPFL, it is expected that the quality and standard of the league should improve.
Other deals in the NPFL
The wave of sponsorship deals this season was kickstarted with the league's organisers agreeing on a broadcast deal with Propel Africa, with MTN also joining the train.
Enyimba followed suit with a N50 million deal with Stake (a sports betting company). The multi-year partnership saw the Stake logo featured prominently on Enyimba’s jerseys, digital platforms and across the Enyimba Stadium.
Enugu Rangers also tied a deal with Eunisell, while Bendel Insurance renewed their shirt sponsorship deal with Sterling Bank.
More clubs should get on the bandwagon of sponsorship deals, which can only mean a good thing for Nigerian club football, as most NPFL clubs are government-sponsored.
The latest entrant, Kano Pillars, will see the company provide the club with sets of jerseys with Rambo emblazoned on the jerseys during their home and away matches.
Kano Pillars were adorned with the new sponsorship jerseys during their home game against Bayelsa United at the Sani Abacha Stadium.
This article was most recently revised and updated 3 weeks ago