Chelsea have shelled out over £200million to overhaul their squad this summer, and every high-profile new recruit has cited Frank Lampard's personal touch as pivotal to their signature.
The Blues beat Liverpool to lure Timo Werner to Stamford Bridge, Ajax's Hakim Ziyech, Bayer Leverkusen's Kai Havertz, Brazil stalwart Thiago Silva, England full-back Ben Chilwell and highly-rated France Under-21 defender Malang Sarr have also come through the west London doors.
While the players have admitted Lampard's influence, the Chelsea boss himself has now admitted his part in pushing those deals over the line.
‘’You understand when it is the competition with the likes of Liverpool and Manchester City that you need to state your best case to the player,’' said Lampard.
‘'I think having been that player at one point, the idea as a manager is to try and sell the club and how I want to move forward.
‘’Petr (Cech) in his role does the same and I do that to the best of my ability when I speak to players.
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‘'I think that the manager-player conversation is really important because our relationship needs to be good and positive going forward.’’
This article was most recently revised and updated 3 years ago