Mesut Ozil Dumps Adidas, Launches His Own Brand

Mesut Ozil Dumps Adidas, Launches His Own Brand

Mesut Ozil has had a lucrative sponsorship deal with Adidas since 2013, but his split with the German sportswear giants is not due to public image concerns, according to the Arsenal star’s agent.

Ozil’s agent insists the playmaker is focused on launching his own brand.

However reports in Germany have claimed Adidas have no plans to renew their seven-year association when their current deal expires this month – a decision reportedly influenced by concerns over his public image.

The player has attracted controversy in recent years following his retirement from international football and for his relationship with Turkish president Recep Tayyip Erdogan.

Ozil’s camp insist however both parties have been aware the deal is coming to an end.

“He could sign another deal tomorrow,” Ozil's agent Dr. Erkut Sogut told ESPN. “Nobody has the reach he has in the Premier League so you can imagine what attraction he has for many boots brands.

“Adidas knew he was pushing his own thing. He has been doing it on Twitter lately so it is now time to build his own brand while he is still actively playing.”

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He continued: “You can either work with these brands for life like David Beckham or Zinedine Zidane or you build your own brand, using the time when you are still actively playing to promote things.”

This article was most recently revised and updated 4 years ago