Adidas have today presented the fresh new Manchester United 2020/21 season home kit, inspired by the club’s iconic crest.
Inigo Turner, Design Director at adidas, said: “For this season, we researched the values and iconography that connect athlete and fan, and looked to fuse these with modernity and innovation, to create something that connects the people and stands for unity.”
“We pretty quickly landed on the crest as it is the representation of the heart and passion of the club, it is symbolic and iconic across the world. It is significant as the first component added to each design, and one that makes up the threads of the shirt design for the 2020/21 season.”
Taking influence from the intricacies of the yarn-stitched application onto the shirt, a fine graphic print provides a unique pattern and detailing onto a colour-block background.
The name of the club is also proudly engineered into the print, visible through the use of different red tones.
The product team achieved this nuanced design through an innovative ‘space dye’ technique that allows separate yarns to be dyed individually, and at different lengths, to give a finish with depth, and with full details only viewable by the wearer.
The kit, which is accompanied by white shorts, and black socks that also feature the threaded design, will be seen on-pitch for the first time tomorrow (5 August) as Manchester United resume their UEFA Europa League campaign at home in their last 16 second leg tie against LASK.
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It is available to buy today exclusively at adidas.com/football, adidas stores, and official club stores. Wider release with select retailers will be available from 11 August 2020.
(adidas.com)
This article was most recently revised and updated 4 years ago
