The eagerly anticipated Cristiano Ronaldo's Juventus debut will be available for U.K football fans on Eleven Sports' Facebook page.
The defending league champions will be travelling to Chievo on August 18th in the opening weekend of the Italian top flight.
Eleven Sports bought Serie A and La Liga broadcasting rights ahead of the new season, and the channel have now struck an agreement with the social media giants to stream one match per week for free.
The La Liga campaign starts a day earlier on Friday 17th with Facebook streaming Girona vs. Real Valladolid.
Eleven Sports' Group Managing Director Danny Menken made the following statement public: “By making Facebook our free-to-air partner, we are giving our leading content centre stage projection, opening it up to new and diverse audiences, and confirming again our innovative leadership in the global sports media industry.
“In all our global markets we want to be where the fans are.
“We aim to serve fan communities and develop interaction and engagement around our content while ensuring we are always accessible and easy to reach
“Our unique free-to-air partnership with Facebook helps us to do this as part of our fresh and contemporary approach to distribution.”
Rhys Beer, who runs Facebook's live sports programming, noted that: “We're excited to build on our strong relationship with Eleven Sports by becoming the free-to-air home in the UK and Ireland for a selection of its live broadcasts this season.”
This article was most recently revised and updated 5 years ago
