Mike Obi will be representing Kwesé TV across the continent starting with the upcoming 2018 FIFA World Cup in Russia and will feature in Kwesé's upcoming advertising campaigns which will encompass print, television, and radio.
Having first commenced its service in 2016, Kwesé is the continent's greatest growing media business with a diversified offering that includes Africa's largest free-to-air channel, Kwesé Free Sports, a pay-TV satellite network, Kwesé TV, mobile services and digital all under one roof. With a strong presence across sub-Saharan Africa through its different platforms, Kwesé is debatably Africa's most exhilarating and innovative broadcaster.
“In choosing the right personality to partner with our brands we wanted someone who embodies what we stand for as an African broadcaster.
“Mikel represents exceptional sporting talent and is loved by fans across the continent. His commitment to excellence and his work to improve the sporting talent of the next generation of athletes made him the perfect choice for us,” said President, Group Chief Executive Officer of Econet Media, Joseph Hundah.
One of only two African players to have won Europe's top two continental club competitions when he was part of the Blues' Europa League-winning team in 2013, Mikel enjoyed over a decade of service for Chelsea – a midfielder making 374 appearances for the team.
This article was most recently revised and updated 3 years ago